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Attribution

The Beginning of Multi-Touch Attribution in Mobile Advertising is Here!

Becky Doles January 1, 2014

Attribution

Mobile App Attribution: A Horse of a Different Color

Becky Doles October 9, 2013

Attribution

PMI NYC 2013

Why It’s Important to Measure App Attribution Accurately

Becky Doles March 12, 2013

Advertising

Influence as Attribution

How Klout Moments Should Influence Advertising Attribution

Peter Hamilton August 16, 2012

Mobile Marketing

Mobile affiliate marketing is a modern strategy brands should use in their performance campaigns.

Why Mobile Belongs in Your Affiliate Marketing Strategy

Becky Doles August 13, 2025

Attribution

Promo codes are a form of clickless tracking that is very effective in influencer marketing campaigns.

Promo Codes: Clickless Tracking for Influencer Marketing Campaigns

Becky Doles June 26, 2025

Advertising

First-party vs third-party cookies -- what they are and why you should drop them

First-Party vs Third-Party Tracking Cookies: What’s the Difference?

Becky Doles May 19, 2025

Attribution

Only pay out for the first click on CPC offers with TUNE

Using CPC Offers? Ensure You Pay Only for the First Click with TUNE

Malin Larsson February 5, 2025

Product News

TUNE Product Recap for 2024

TUNE Product Recap for 2024

Cale Mooth December 18, 2024

Affiliate Rockstars

Affiliate Rockstar Kamile Kaselyte

Affiliate Rockstar: Kamile Kaselyte

Becky Doles December 4, 2024

Affiliate Rockstars

Affiliate Rockstar Sean Ryan

Affiliate Rockstar: Sean Ryan

Nate Ivie November 18, 2024

Affiliate Rockstars

TUNE Affiliate Rockstar Rob Schab, Co-Founder and CMO of Levanta

Affiliate Rockstar: Rob Schab

Nate Ivie August 12, 2024

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